From Foundations to Mastery: Becoming a Luxury Agent

Full-Day (2-Part) Discounted Fee: $65 Members / $75 Non-Members

Registration Part 1 Only: $35 Members / $50 Non-Members
Registration Part 2 Only: $35 Members / $50 Non-Members
Instructor: Carrie Prieto, Managing Broker & Luxury Real Estate Specialist

Unlock your potential in the luxury real estate market with From Foundations to Mastery — a dynamic certification series crafted for professionals ready to work with ultra-high-net-worth clientele.

Gain the strategies and tools to elevate your price point, refine your lead generation, and craft a personal brand that earns trust and recognition. Learn to cultivate powerful relationships to connect with affluent clientele, develop fluency in high-end market dynamics and refine your negotiation skills to close elite transactions with confidence, master luxury-specific marketing, and deliver the caliber of service that discerning buyers and sellers expect.

This is your blueprint for breaking into — and excelling in — the luxury space.

Part 1: Understanding the Luxury Real Estate Market - By the end of Part 1, you will be able to:
1. Describe the characteristics of luxury real estate.
2. Explain market segmentation of luxury real estate.
3. Explain the importance of cultural sensitivity in working with luxury buyers.
4. List some of the challenges of the luxury real estate market.
5. Describe local and global luxury trends in the market.
6. Explain factors that contribute to accurately valuing a luxury property.
7. List luxury property features.
8. Explain to your customers your qualifications/benefit to them when working with you in the luxury market.
9. Describe your professional brand and why it is important to your real estate business.
10. Create and online profile that is effective in connecting with potential customers.
11. Describe why collaboration is important for your real estate business.
12. Explain what is involved in a private customer showcase.
13. Explain the effective use of social media to build your business as well as connect with potential customers.


Part 2: Marketing & Selling Luxury Properties -By the end of Part 2, you will be able to:
1. Create property description to attract buyers.
2. Explain the importance of professional photos when marketing the property.
3. Describe ways to reach global buyers on behalf of your seller.
4. Describe how to generate more luxury leads through farming your area.
5. Create targeted marketing strategies appealing to luxury buyers.
6. List the various marketing tools used in your day to day real estate business.
7. Explain the importance of building trust during a negotiation.
8. Describe the differences when working with ultra high net worth clients.
9. List the 6 essential steps to handling objections in luxury real estate.
10. List responses to overcome typical Buyer & Seller Objections.
11. Describe Transaction Brokerage in Florida.
12. List some ethical considerations in Florida Luxury real estate.
13. List key legal considerations for compliance with International Buyers and High-Value Transactions.
14. List key Fair Housing consideration for Luxury Properties.

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