Goal Setting (Foundational) – IN-PERSON – 3CE
Date: Thursday, November 5, 2026
Time: 12:30 p.m. – 3:30 p.m.
Instructor: Cynthia DeLuca
Coordinator: Gulf
Member Price: $25
Non-Member Price: $35
Location: ORRA Headquarters – 5421 Diplomat Circle, Orlando, FL 32810
Course Provider: Florida REALTORS®
About the Course:
Most REALTORS® understand the importance of setting goals, but without a strategic and tactical approach, goals can remain vague and difficult to achieve.
This course helps real estate professionals develop a clearer understanding of what a goal is, how to define meaningful and measurable goals, and how to create an actionable plan for reaching them. Participants will learn how to use their own business statistics and income goals to establish realistic yet ambitious targets and structure their daily activities around those goals.
By connecting specific activities, lead sources, income targets, and time management, REALTORS® will be better prepared to prioritize their efforts, work more efficiently, and proactively create the conditions needed to achieve their desired results.
Learning Objectives:
After taking this class, participants will be able to:
• Identify the key elements of an effective goal.
• Analyze personal sales statistics, including average sales price and the percentage of transactions represented by buyers versus sellers.
• Identify the lead sources that result in closed transactions.
• Calculate their average commission earned.
• Differentiate between gross income goals and net income goals.
• Identify the activities necessary to achieve their income and business goals and determine how frequently those activities should be performed.
• Determine the value of their time based on their desired income level.
ORRA In-Person Professional Development Course Policies
Course Participation & Requirements:
Participants are expected to attend the entire class and follow all applicable ORRA policies, Professional Development policies, course requirements, and instructor directions.
ORRA follows all FREC attendance rules. Participants must remain in attendance for the required duration of the course to receive continuing education credit.
ORRA reserves the right to remove any participant who does not comply with applicable ORRA policies, course requirements, or instructor directions.
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