Marketing Diversity on the Internet: Webinar
ORRA Member Pricing: FREE
Instructor: Chuck Bonamer
Registrants will receive a login link the morning of the webinar. (You must register to receive the link)
Registration cuts off at 1:00 pm on June 25th
This is clearly a new way of marketing. Perhaps, it should be called Respect Marketing. Is your customer and principle base diverse? Is your office diverse? Do both truly reflect the diversity in the area that you serve? Is diversity a goal of agents and management? Grant money from NAR can pay for this course.
What conclusion occurs when your web page does not reflect the diversity of your community, of your entire market area? More important to many, see how inclusion can increase any bottom line.
Use of the Internet illustrates, through examples, how to build a diverse web page and welcome people from other cultures. Learn how to track visitors and how to link to affinity and diversity groups; use banners. Create an inclusive web site and to generate a new profit center.
Add links to your web site including non-government sourced immigration information, translation engines and other tools to reach out to minority communities.
ATTENDANCE POLICY
1. CE credit will not be awarded if login is not complete by 2:15 p.m. No exceptions.
2. FREC requires a licensee attend 90% of each of the classroom hours. You must be logged into the webinar for the duration of class for your attendance to be tracked.